AXIOLOGICAL DOMINANTS OF THE DISCOURSE ON CHILDREN’S UPBRINGING BASED ON TV SHOWS AND PARENTING GUIDES

Abstract

Human values and value orientations have always been one of the most important objects of study of philosophy, ethics, sociology and psychology at all stages of their formation and development as separate branches of knowledge. The purpose of this article is to identify the axiological dominants of the discourse on children’s upbringing based on TV shows and parenting guides. We used the content analysis to find out about the purposes, messages, and effects of communication content. The statistical method helped us to collect, systematize process and interpret the data for scientific and practical conclusions. The study of TV shows and parenting guides as a communicative, linguosociocultural and linguistic phenomenon allows us to determine the set of priority values in human education, upbringing and self-development.